Free tools / Campaign Link Kit
Campaign Link Kit
Trackable links, short links and QR codes in one place. Tag a link once, then share it as a short link or a QR code on flyers and packaging.
1. Tag your link
Quick presets: pick where you'll share the link.
Tip: use lowercase and dashes, and reuse the same names each time. Google Analytics treats "Facebook" and "facebook" as two different sources.
Your tagged link
Short link
2. Get a QR code
The QR code uses your short link if you made one (it scans more easily), otherwise the full tagged link.
Always test-scan your QR code with a phone before printing. Keep dark colors on a light background, or phones may not read it.
What is a UTM link, in plain words?
When someone visits your website, Google Analytics often can't tell where they came from. A UTM link adds a small label to the end of your address, like a return address on an envelope. Then your reports show exactly which Facebook post, email or flyer brought each visitor, so you know what's worth your time and money.
- Paste the page you want people to visit.
- Pick where you'll share it (the presets fill this in for you), and give your campaign a name.
- Copy the link, make it short, or download a QR code for print.
- In Google Analytics, open Reports → Acquisition → Traffic acquisition to see your results by source and campaign.