Hire me

Booking projects for Q4 2026

Hi, I'm RD Cruz. I build web systems that people actually use.

Full-stack developer, designer and digital marketer. For 10+ years I've designed, built, launched and maintained platforms for trade shows, non-profit organizations, businesses, event organizers, government programs, and creative communities, reaching more than 1,000,000 people.

Build your project brief → See the work
Laravel ♥ Vue
10+ yrs
Ships on time ✓
Made in
PH 🇵🇭
☕ → </code>
0users on a trade platform I rebuilt
0revenue from platforms I designed
0kiosk engagements on show floors since 2017
0above the engagement target on a social campaign I ran

01 — Services

One person, the whole stack.
From database to Facebook ad.

Main service

Web-Based Systems

Custom platforms built around how your team actually works: registrations, B2B matchmaking, booking, ticketing, CMSs, dashboards and member portals. I plan it, design it, code it, deploy it, and keep it running.

  • Laravel + Vue / Livewire / Filament
  • Multi-step registration & payments
  • Admin panels, roles & audit logs
  • Email notifications & reminders
  • Security hardening & maintenance
◐

Branding & Identity

Logos, palettes, type systems and brand kits that stay consistent from website to event booth.

✎

Graphics & UI Design

Social media assets, event visuals, email templates, landing pages and full UI/UX in Figma.

❝

Copywriting

Website copy, campaign messaging, emails and SEO meta that read like a person wrote them.

↗

Digital Marketing

Email campaign planning, Meta (Facebook) Ads, Google Ads and GA4 reporting that ties spend to results.

⧉

Project Management

I run several projects in parallel with clear timelines, weekly updates and launches that hit their dates.

02 — Selected work

Things I've shipped
and still keep alive.

03 — How we'd work together

No black boxes.
You see progress every week.

  1. 1

    Discover

    We map your users, workflows and goals. You get a clear scope and timeline.

  2. 2

    Design

    Wireframes, then UI in your brand. You click through the prototype before any code is written.

  3. 3

    Build

    Weekly demos on a staging link. You give feedback while changes are still cheap.

  4. 4

    Launch

    Deployment, QA, SEO, analytics and a launch campaign if you want the traffic.

  5. 5

    Maintain

    Updates, security patches, backups and new features. I don't disappear after launch.

04 — Start a project

Build your brief
in about 30 seconds.

What do you need?
Which of these should the system do? (optional)
When do you need it? In about 2 months
ASAP1 mo2 mo3 moNo rush
Not sure where to start? Here are some questions to help me understand your project. (optional)

05 — Free for small businesses

Tools and guides,
no signup needed.

QR Campaign Link KitTrackable links, short links and QR codes in one place. SEO SEO & Social PreviewSee how your page looks on Google, Facebook and LinkedIn before you publish. HEX Brand Color KitTurn one color into a full palette, and check your text is readable. ₱ Invoice & Quote MakerA clean, professional invoice or quotation as a PDF in two minutes. CBM Container Load PlannerHow many cartons fit in a container, truck or air pallet, and what each one costs to ship. IMG Photo OptimizerSmaller photos for your website, with hidden location data removed. ID Event Badge MakerPrint-ready event ID badges with a QR code, name and company. </> HTML CleanerClean, safe HTML from text pasted out of Word, Google Docs or an old website. 🎁 Kris Kringle DrawDraw names for Kris Kringle or Monito Monita and send everyone a secret link. ½ Hatian Bill SplitterSplit trip, house and barkada expenses, and settle up with the fewest payments. NET Sweldo CalculatorTake-home pay after SSS, PhilHealth, Pag-IBIG and tax, and what an employee really costs. PM Gawain Project BoardA simple to-do, in-progress and done board for your projects and team.
Strategy & planning

The 2026 marketing playbook: 30 days of practical steps for small businesses

Search is turning into AI answers, tracking is fading and audiences want real people. Here's one practical 30-day plan that puts all of it i...

Oct 15, 2026 · 4 min read
AI for marketing

The counter-trend to AI content: why real people and real stories now stand out

AI made content cheap, so feeds are full of posts that all sound the same. The businesses getting noticed are the ones showing real faces, r...

Oct 14, 2026 · 4 min read
Email marketing

Consent-first marketing: why your own customer list is worth more than any algorithm

Tracking people across the internet is getting harder, and customers expect to be asked first. Here's how to build a list of people who actu...

Oct 13, 2026 · 4 min read

Read the blog →

06 — About

A developer who also thinks about the brand, the message and the ad budget.

Most of my work has been for the Philippine trade promotion sector: exhibitor portals, buyer matchmaking, event kiosks, government websites and the campaigns that bring people to them. I usually handle a project from start to finish, from database design to the email that announces the launch.

If you need someone who can talk to stakeholders, design the UI, write the Laravel code and then run the Facebook ads, I can cover all of it.

Let's make something
useful.

Email me Build a brief first

Tip: press ~ anywhere to open the terminal. There's also a secret in there.